“If you want to kill someone, the best way to do it is in a car because you are highly likely to get away with it. One of the reasons is that people are being killed by cars all the time. We tolerate a level of killing by cars that we don’t tolerate in any other area. If as many…
How far do you need to be pushed before you take matters into your own hands? For the folk at Crosswalk Collective it was the realisation that Los Angeles officials weren’t keeping pedestrians safe. Their own brand of direct action involves installing it’s own zebra crossings across the city. Many of the crossings are subsequently taken down by the Los…
How do you feel about pavement parking? In an act of desperation five years ago, we invented this (spoiler alert: The problem’s even worse today). CatClaw is the size of half a small orange and is designed to be installed in its thousands along kerbs and pavements. When a car or lorry drives over a CatClaw, its weight exposes a…
To celebrate our 33rd birthday this month, we’re offering everyone who requests a quote for ETA cycle insurance the chance to win a RadRunner 2 e-bike and accessories worth £2,000. The RadRunner 2 e-bike is more than just an e bike – it’s a work horse. A powerful electric motor, plush saddle and mudguards come as standard, but we’ve opted…
It feels good to be 33. Today we’re toasting the ETA, slapping ourselves on the back and celebrating many successes over the decades. There’s a lot to be proud of. Not only did we launch the world’s first carbon-neutral breakdown service and this country’s first specialist cycle insurance cover, but year after year we’re named by The Good Shopping Guide…