News

Promoting active travel…and having fun

The promotion of active travel and the campaign against road danger are issues as serious as they come, but that doesn’t mean it’s not possible to have fun while delivering serious messages. Here are a just a few examples of our work from the last few years. Pop-up zebra crossing Countless schools struggle to keep their children protected from road…

Get a gripster

Now the weather has returned to being cold, if your bicycle wants to spend the night inside, you can use a Gripster to protect walls from scratches and scrapes. However carefully you lean your bike against an inside wall, tell-tale rubber marks and small chips to the plaster or wall paper are hard to avoid. Gripster is a rubber plug…

50 years behind the Netherlands…and counting

On a trip to the Netherlands last week, we didn’t see a single cyclist. Just tens of thousands of people using bicycles to get about. We didn’t see a single item of high visibility clothing and spotted only four riders wearing helmets. Most interesting was the healthy disrespect the Dutch appear to have for their bicycles; left overnight in great…

Making equality the norm

Last Spring, we made the decision to stop using titles in our written communications with all our customers. We deem the use of honorifics and titles, to distinguish between married/unmarried women, but not men, to be outmoded and discriminatory. Titles can often set people up against each other as they imply some as worthier than others. At the ETA, we…

The disposable bag is dead. Long live ‘notabag’

As disposable plastic carrier bags edge towards extinction, their place is being taken by a new generation of lightweight reusable bag. Whether you are popping out on your bike or off on holiday further afield, the reflective Notabag is a clever combination of a bag and a backpack made from high visibility reflective material. It’s party trick is quickly transforming from…