News

Stocking filler giveaway: Zpurs

Zpurs is a unique and simple way of carrying your shoes, boots or high heels…or making impromptu Christmas tree decorations. British firm Neatcleats has developed Zpurs as a simple clipping mechanism for just about every type of shoe that allows you to clip your footwear wherever you like. For those who use cleats, they’re a great way to carry alternative…

Pop-up zebra crossing in Harrow

Our whistle stop winter tour of schools in desperate need of a safe road crossing continued this week in Harrow. Saint Jerome School has been campaigning for a zebra crossing without success so this week we offered their protest a boost with our pop-up zebra crossing. Pupils were joined by a local councillor and two prospective MPs as the inflatable…

Enforcement of 20mph speed limits ‘statistically insignificant’

20mph zones hold the key to safer streets in urban areas, but the efficacy of these lower speed limits suffers a double whammy of enforcement levels so low they’re statistically insignificant and road design that encourages a flouting of the law. Don’t get us wrong. Here at the ETA, we’re proud to have helped coin the phrase “Twenty’s plenty” and…

Britain is 50 years behind the Netherlands

Perhaps it’s an island mentality, but it’s unusual to hear British politicians make reference to best practice in other countries. For example, when it comes to a systematic reduction of road danger, Britain is 50 years behind the Netherlands…and counting. According to Erik Teteroo, a transport planner who advises the Dutch ministry of transport and environment; “The UK is, in…

If you want to kill someone, best use a car

If you want to kill someone, the best way to do it is in a car because you are highly likely to get away with it. One of the reasons is that people are being killed by cars all the time. We tolerate a level of killing by cars that we don’t tolerate in any other area. If as many…