We are proud to support the Stop Funding Hate campaign, which aims to mobilise consumer power to bring about a fairer and more inclusive media.
Stop Funding Hate seeks to make media hate unprofitable by persuading companies to switch their advertising away from publications that demonise minority groups – and towards those which report accurately and fairly.
Stop Funding Hate opposes all forms of discrimination and hate speech – but the campaign has a particular focus on the three UK newspapers that have been called out by the United Nations over their coverage: The Sun, Daily Mail and Daily Express.
As a company we are committed to advertising ethically. We are the first UK insurance company to make a public commitment not to advertise in the Sun, Daily Mail or Daily Express.
Founder and director of Stop Funding Hate Richard Wilson said:
“We are delighted that The ETA is committed to advertising ethically, and is supporting the Stop Funding Hate campaign.
The ETA is the first UK insurance company to make this commitment, which confirms their status as a sector leader in business ethics and corporate social responsibility.
At a time when thousands of consumers are calling on the companies they shop with to ensure that their marketing lives up to their values, ETA have shown that their ethical commitments are more than just rhetoric.
This announcement will doubtless come as welcome news both to ETA customers, and to everyone up and down the UK who wants to see a fairer and more accurate media.”
The ETA has been voted Britain’s most ethical insurance company 2017, sharing the title with Naturesave.
The Good Shopping Guide each year reveals the good, the bad, and the ugly of the world’s companies and brands, with a view to supporting the growth of social responsibility and ethical business as well as a more sustainable, just society.
Beating household-name insurance companies such as John Lewis and the Co-op, we earned an ethical company index score of 89 – earning us joint-first place with Naturesave.
According to The Good Shopping Guide: “There are some insurers who can be regarded as ‘ethical specialists’. Naturesave places 10 per cent of premiums into a fund which finances projects that benefit the environment. The company offers a free environmental performance review to businesses and charities to help spread awareness of sustainable development. The ETA aims to bring about positive changes in Britain’s travel habits by raising awareness about the impact of excessive car use. It provides travel and bicycle insurance as well as breakdown cover for cars and mobility scooters. See eta.co.uk for further details.”
Your Journey, Our World
The ETA was established in 1990 as an ethical provider of green, reliable travel services. Twenty seven years on, we continue to offer cycle insurance, travel insurance and breakdown cover while putting concern for the environment at the heart of all we do.