With hundreds of speed cameras withdrawn as a result of funding cuts and a new lottery draw or scratch card launched seemingly on a daily basis, perhaps the time is right to introduce an element of gambling to road safety.
Such was the thinking behind Kevin Richardson’s idea for ‘speed camera gambling’ – a concept that last year won the Fun Theory Award.
Speed camera lottery
| The idea involves a combines a conventional speed camera and an automatic speed indicator, which flashes up a motorist’s speed as they approach. Speeding motorists are photographed and subsequently fined in the usual way, but a percentage of the fine goes towards a lottery prize fund which is automatically entered by all those motorists who pass the camera at a speed within the limit. |
A spokesperson for the Environmental Transport Association (ETA) said: “It’s an imaginative idea, but the incentive to not speed on streets needs to be the same sense of social responsibility that now prevents most of us from drink driving.”
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