The vast majority of the British public would rather cut energy use at home than go without flying for a year, according to research by Loughborough University.
Eighty-eight per cent of participants said they were willing to reduce how much energy they use in their home throughout the year, but only 26% said they were willing to forgo air travel for a year.
Passenger air duty on short haul flights is due to increase to £12 by 2012, but when asked about what increase in price would dissuade them from short flights, four in five respondents said £50.
The researchers concluded that it remained cost and not environmental consequences that deterred people from flying more often.
The government forecasts a doubling to about 500m air passengers a year in 2030.
Green travel insurance rewards those who do not fly
A new type of travel insurance has been launched for the environmentally-aware traveller. The new green travel insurance policy includes a discount of up to 25 per cent for trips that do not involve flying.
A spokesperson for the Environmental Transport Association said: “An increasing number of holiday makers are keen to reduce the environmental impact of their travels – they want to go green without compromising on quality. This travel insurance offers a discount for the increasing number of people who choose not to fly for environmental reasons.”
Find out more about the green travel insurance and all it offers at www.greentravelinsurance.co.uk
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