Nissan is gambling on a future car market dominated by electric vehicles rather than the petrol/battery hybrids currently being developed by its rivals, Toyota and Honda.
Nissan aims to revive its fortunes by becoming the first car maker to mass produce an electric vehicle. It will unveil its new electric car later this summer before full-scale production begins in 2012.
Nissan chief executive Carlos Ghosn said “We are the only one working to mass-market EVs [electric vehicles] and investing for mass marketing – which is a risk, but we think it’s a bet in the right direction.”
A spokesperson for the Environmental Transport Association (ETA) said: “Nissan will be hoping that their electric car will do for alternative-fuelled cars what the Model T Ford did for petrol-powered vehicles.”
- £25m boost for electric cars
- Public invited to test electric cars
- A fast electric car that works
- Green Car of the Year 2009
- ETA Car Buyers’ Guide
- Every car in Sweden electric by 2030
What is the ETA?
The ETA is an ethical organisation providing motorists and cyclists with carbon-neutral breakdown cover and insurance products – including a specialised service for electric vehicles.
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