News

September 25, 2025
We’re giving away an 11" × 8" print of Gianmarco Magnani’s Keirin 1 – a striking depiction of a track bike that captures the stillness and anticipation at the heart of keirin racing. To enter, simply leave a comment on the page.
Cycling

September 25, 2025
The moral panic about overpowered e-bikes is a distraction from a bigger problem: family EVs with supercar acceleration. As BYD’s U9 Xtreme claims the 308 mph crown, mainstream electric SUVs now launch quicker than a Porsche 911. Should we rein in urban acceleration and have an honest debate about liveable streets?
Driving

September 24, 2025
Most cycle insurers promise “breakdown cover” but only reimburse taxi fares. ETA’s Cycle Rescue is different: a genuine 24/7 roadside rescue service for cyclists, pioneered over 30 years ago.
Cycling

September 23, 2025
While cycling is often framed as a pastime for the fit and sporty, everyday riding makes up a large share of trips in the UK. For disabled people in particular, cycles are vital mobility aids - restoring independence, confidence and freedom. Seen this way, cycling is the closest thing we have to universal transport.
Cycling

September 18, 2025
Autumn is here, and while we dig out gloves and base layers, our bikes often face the elements unprotected. That’s where the Bike Parka comes in – a snug, waterproof cover designed to keep your bike safe from weather and prying eyes. We’re giving one away – simply tell us what bike you’d cover with it to enter.
Cycling

September 18, 2025
Confusion between legal e-bikes and motorcycle-style electric machines is rife in the UK, with the media often lumping both under the “e-bike” label. This blog explores the growing use of the term “e-moto” abroad, and asks whether adopting it here could help protect cycling, clarify enforcement, and make life easier for riders and policymakers alike.
e-bikes

September 17, 2025
E-bike rules can feel like a minefield – is your bike an EAPC, does it need insurance, and what happens if you’ve got a conversion kit or cargo bike? We explain everything you need to know about e-bike insurance in the UK, from battery theft cover to breakdown recovery, and why ETA’s cycle insurance is designed with e-bikes in mind.
e-bikes

September 15, 2025
If these companies rely on e-bikes to deliver food, why aren’t they providing safe, legal vehicles to the workers who keep their platforms running? The current model externalises every cost - maintenance, charging, breakdowns, compliance - while the platforms reap the profits.
e-bikes

September 12, 2025
A four-day London tube strike pushed thousands onto bikes, with Lime rentals up over half. If you’re one of them, here’s how to keep your wheels turning through autumn and winter.
Cycling

September 12, 2025
Overshoes may be a staple of road cyclists, but anyone who has pedalled through a wet winter knows there’s nothing more miserable than cold, soggy feet. We’re giving away a pair of dhb waterproof neoprene overshoes – just comment with your size to enter.
Cycling








