News

Still life in steel: win a keirin print for your wall

September 25, 2025

We’re giving away an 11" × 8" print of Gianmarco Magnani’s Keirin 1 – a striking depiction of a track bike that captures the stillness and anticipation at the heart of keirin racing. To enter, simply leave a comment on the page.

Cycling

Britain’s e-bike panic hides a bigger threat: supercar-fast SUVs on our streets

September 25, 2025

The moral panic about overpowered e-bikes is a distraction from a bigger problem: family EVs with supercar acceleration. As BYD’s U9 Xtreme claims the 308 mph crown, mainstream electric SUVs now launch quicker than a Porsche 911. Should we rein in urban acceleration and have an honest debate about liveable streets?

Driving

ETA Cycle Rescue – the 24/7 breakdown cover riders actually need

September 24, 2025

Most cycle insurers promise “breakdown cover” but only reimburse taxi fares. ETA’s Cycle Rescue is different: a genuine 24/7 roadside rescue service for cyclists, pioneered over 30 years ago.

Cycling

Cycling: the closest thing we have to universal transport

September 23, 2025

While cycling is often framed as a pastime for the fit and sporty, everyday riding makes up a large share of trips in the UK. For disabled people in particular, cycles are vital mobility aids - restoring independence, confidence and freedom. Seen this way, cycling is the closest thing we have to universal transport.

Cycling

Protect your bike from autumn showers (and prying eyes) with a Bike Parka

September 18, 2025

Autumn is here, and while we dig out gloves and base layers, our bikes often face the elements unprotected. That’s where the Bike Parka comes in – a snug, waterproof cover designed to keep your bike safe from weather and prying eyes. We’re giving one away – simply tell us what bike you’d cover with it to enter.

Cycling

E-bikes vs e-motos: Why clear language matters for UK roads

September 18, 2025

Confusion between legal e-bikes and motorcycle-style electric machines is rife in the UK, with the media often lumping both under the “e-bike” label. This blog explores the growing use of the term “e-moto” abroad, and asks whether adopting it here could help protect cycling, clarify enforcement, and make life easier for riders and policymakers alike.

e-bikes

Do you need insurance for an e-bike?

September 17, 2025

E-bike rules can feel like a minefield – is your bike an EAPC, does it need insurance, and what happens if you’ve got a conversion kit or cargo bike? We explain everything you need to know about e-bike insurance in the UK, from battery theft cover to breakdown recovery, and why ETA’s cycle insurance is designed with e-bikes in mind.

e-bikes

Why e-bike delivery riders deserve better

September 15, 2025

If these companies rely on e-bikes to deliver food, why aren’t they providing safe, legal vehicles to the workers who keep their platforms running? The current model externalises every cost - maintenance, charging, breakdowns, compliance - while the platforms reap the profits.

e-bikes

From tube strikes to tailwinds: how to keep cycling this winter

September 12, 2025

A four-day London tube strike pushed thousands onto bikes, with Lime rentals up over half. If you’re one of them, here’s how to keep your wheels turning through autumn and winter.

Cycling

Win dhb overshoes: the secret to warm, dry feet this winter

September 12, 2025

Overshoes may be a staple of road cyclists, but anyone who has pedalled through a wet winter knows there’s nothing more miserable than cold, soggy feet. We’re giving away a pair of dhb waterproof neoprene overshoes – just comment with your size to enter.

Cycling