Still life in steel: win a keirin print for your wall

At first glance, this print is striking for what it leaves out. Rendered with graphic precision, the bike sits still. No rider, no track, no motion – just poised geometry. Yet for those who know, Gianmarco Magnani’s artwork "Keirin 1" pulls you into a very different world: the tightly choreographed theatre of keirin racing.

Keirin began in Japan in 1948 as a betting sport and has since become an Olympic discipline. Riders circle a velodrome behind a pacing motorbike, building speed before the derny pulls away and the sprint erupts. What follows is equal parts calculation and chaos – positioning, timing, and sometimes a clash of shoulders.

We like how cycling lends itself to art. A bicycle is both everyday object and design classic, as at home in a gallery as it is on the street. On a wall, cycling art does more than decorate. It can spark conversation, connect you to memories of rides past, or simply remind you of the elegance of a well-made machine.

At ETA we spend most of our time immersed in the practicalities of cycling – breakdown recovery when things go wrong, insurance cover that doesn’t trip you up on the small print. But cycling is also culture, craft and creativity. Hanging something like this onyour wall is a way of keeping that culture present, day to day – a still image that celebrates why two wheels matter.

Win a copy

We’re giving away a 11" × 8" photographic print of Keirin 1. To enter, simply leave a comment at the bottom of this page and we will draw a winner next week.
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Cycle Rescue is free with ETA bicycle insurance

If you suffer a breakdown (including punctures, or even a flat e-bike battery) while out cycling, our 24-hour Cycle Rescue team is on hand to arrange transport for you and your bicycle to a safe location. The service is included for free with ETA cycle insurance, along with:

• Theft, accidental damage & vandalism
• E-bike battery theft cover
• Cycle Rescue
• No devaluation of your bike over time
• £2m third party PLUS £20,000 personal accident cover
• Shed and garage storage
• Low standard excess of 5% (£50 minimum)

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The original. And still the best.

The ETA has provided specialist cycle insurance for over 30 years – longer than anyone else in the UK. Over the decades, we have earned a reputation for our friendly customer service and environmental ethics.

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