News

December 18, 2025
Breakdown cover is usually associated with cars. Less well known is that recovery services also exist for e-bikes, bicycles and mobility scooters – and that they work very differently. This guide explains what to expect, depending on how you travel.
Breakdown

December 17, 2025
For many disabled people, adapted cycles and electric trikes are not a lifestyle choice but a mobility aid. UK VAT rules recognise this – but only when the design, not the rider, is the reason.
Mobility

December 16, 2025
A clear, practical guide to mobility scooters: how to choose one, live with one day to day, stay safe, and understand the rules that affect riders in the UK.
Mobility

December 2, 2025
A plain-English guide to e-bikes in the UK. Learn the law, how throttles work, battery care and real-world costs, plus tips on buying safely and protecting your bike from theft.
e-bikes

November 28, 2025
Thinking about cycling to work through winter? With the right kit and a few simple habits, riding in cold, wet or dark conditions is far easier than most people expect.
Cycling

November 28, 2025
An unlocked, graffiti-covered bike in central London claimed to be “tracked by GPS” – but can any bike truly be theft-proof? From locks and trackers to insurance, here’s what actually works.
Cycling

October 16, 2025
Virgin Media’s broadband cabinets were stripped of their metal covers in Nottinghamshire this autumn, leaving residents worried about exposed wiring and untidy streets. For us at ETA, the thefts carried an odd sense of déjà vu. In April we imagined a world where cyclists disguised their bikes as those very boxes – rideable sheds hidden in plain sight. The joke, of course, was that nowhere is truly safe. Thieves will steal anything, from locked bikes to the cabinets bolted into the ground that might have concealed them.
Cycling

October 16, 2025
This past week has felt drained of colour, with unrelenting grey skies casting a damp shadow over rides. To break the monotone, we’re giving away Cycology’s bold Aloha handlebar tape and socks – a burst of tropical cheer to brighten the road ahead.
Cycling

October 16, 2025
E-bike batteries are costly to make and quick to wear out, but Brighton studio Gomi is finding new life for them as power banks – a step towards greener cycling.
e-bikes

October 8, 2025
E-bike batteries are compact, valuable and increasingly targeted by thieves. Many insurers exclude battery-only theft — ETA treats the battery as integral to the bike, offering true cover.
e-bikes