Cyclee bicycle light projects to protect

The Cyclee bicycle light transforms your back into an illuminated street sign, projecting a variety of warning symbols to other road users.

The work of Azerbaijani designer Elnur Babayev, the Cyclee is a finalist in the Red Dot design competition and awaits commercial development. Cyclee website

Bicycle lights that project an image are not a new idea. The idea of using a powerful handlebar-mounted laser to keep inattentive motorists on their toes will appeal to many cyclists, but the design by Emily Brooke of Brighton University is not intended to leave a trail of smouldering vehicle in its wake – rather it projects an image onto the road to increase the cyclist’s visibility to motorists.

The Blaze is a handlebar-mounted laser that projects a bright green image of a bike onto the road ahead. Emily Brooke says of her design: “Eighty per cent of cycle accidents occur when bicycles travel straight ahead and a vehicle manoeuvres into them. The most common contributory factor is ‘failed to look properly’ on the part of the motorist.” However, at £125, the high-tech laser light does not come cheap.

The ethical choice

The ETA was established in 1990 as an ethical provider of green, reliable travel services. Over 30 years on, we continue to offer cycle insurance , breakdown cover and mobility scooter insurance while putting concern for the environment at the heart of all we do.

The Good Shopping Guide judges us to be the UK’s most ethical provider.