News

April 21, 2023
To celebrate our 33rd birthday this month, we're offering everyone who requests a quote for ETA cycle insurance the chance to win a RadRunner 2 e-bike and accessories worth £2,000. The RadRunner 2 e-bike is more than just an e bike - it's a work horse. A powerful electric motor, plush saddle and mudguards come as standard, but we've opted...
Cycling

April 21, 2023
If you're a summer cyclist, spring is a capricious season with weather that feels like a never-ending series of false starts. To guarantee you're ready to go once the sun finally makes an appearance, we're giving away a good quality bike lock. After all, thieves don't care whether you're a fair weather rider who pootles to the shops or a...
Cycling

April 19, 2023
It feels good to be 33. Today we're toasting the ETA, slapping ourselves on the back and celebrating many successes over the decades. There's a lot to be proud of. Not only did we launch the world's first carbon-neutral breakdown service and this country's first specialist cycle insurance cover, but year after year we're named by The Good...
Breakdown

April 19, 2023
After a long winter, we all need cheering up. For one lucky mobility scooter user who buys insurnace from us, that pick-me-up will come in the form of a luxury hotel break for two. Everyone who buys ETA mobility scooter insurance over the coming months will be entered into a prize draw to win a UK hotel break for two worth £1,000. Our lucky...
General News

April 6, 2023
British Summer Time means you can be a little more flexible in your lighting requirements. Bookman block lights are compact and lightweight, but surprisingly bright. They fit all bicycle handlebars and seat posts and are quick and easy to attach thanks to their rubber band. A large button on the upper side is designed to ensure easy...
Cycling

April 4, 2023
What is it about 20mph limits that gets so many drivers hot under the collar? It’s as as if the limits are a lightning rod for many people's frustrations at a changing world. A recent article on our website describes how 20mph limits in London have contributed towards a 50 per cent reduction in the number of children killed or seriously...
General News

April 3, 2023
A trial scheme by Wandsworth council in London to enforce 20mph speed limits has been blocked by the Department for Transport (DfT), which has described the way the authority was using its powers as 'unlawful'. The council installed speed cameras to catch law-breaking drivers on two roads in the borough where residents had long complained...
Cycling

March 30, 2023
We know we're jumping the gun, but a fleeting glimpse of sunshine this week had us daydreaming of picnics by bicycle. British weather is so capricious, it pays to be ready to picnic at a moment's notice. That's why we're giving away a picnic pannier well in advance of the al fresco dining season. This retro style bicycle pannier from...
Cycling

March 30, 2023
This isn't an early April Fool. We think there's a genuine case for using boulders as a way of protecting pedestrian areas like Low Traffic Neighbourhoods (LTNs) - the schemes that use bollards or planters to stop rat running and create safe spaces for walking and cycling. The road blocks – also known as modal filters – that protect LTNs...
Cycling

March 30, 2023
The internal combustion engine has done an admirable job at resisting obsolescence. In the face of climate breakdown, an air pollution crisis and the continuing cheating of emissions testing, car makers (and legislators) have been reluctant to curb use of fossil fuels. However, the death knell for the internal combustion is tolling as the...
Cycling








