News

Stop Killing our Children examines how road danger damages us all, whatever our age and however we travel, and questions our collective blindness to both its cause and remedy.The 40-minute, crowdfunded film is narrated by the BBC’s John Simpson and features interviews with Chris Boardman, Dr Rachel Aldred, Dr Ian Walker, George Monbiot and...

When it comes to moving people around a city, cars are distinctly sub-optimal. Quite apart from damage to the environment and road danger, it's a matter of physics; most cities simply don't have the space to accommodate a single car per inhabitant - not to mention those used by visitors. By contrast, every city can comfortably store a...

Are bicycle mudguards a relic of bygone days? In Britain it can certainly feel that way. Sure they add a little weight, and spoil the lines of a sleek road bike, but given how often it rains here, it's odd that so few bikes sold in Britain come without them fitted as standard...especially given how the penalty for cycling without them at...

Whatever type of motorcycle you ride, continental Europe promises drier, smoother and emptier roads than those here in Britain. Don’t make the mistake of thinking you need a big multi-cylinder machine to explore the roads of Europe. Just make certain you have European motorcycle breakdown cover and off you go. After all, in the 1960s,...

If you are one of Britain's one million uninsured drivers, you are more than likely to get away with it. Despite ANPR (automatic number plate recognition) cameras in some police force areas identifying over 4,000 uninsured vehicles every day, very few drivers receive a penalty or are sent for prosecution. In 2018, only 79,713 drivers...

They've earned two Guinness World Records, television appearances around the world and over one million views on YouTube; the ETA's custom bikes are more than a chance for us to have fun publicising our name - each project has helped us highlight a particular issue that faces cyclists. Our custom bicycles from ETA on Vimeo. The Guinness...

Zpurs is a unique and simple way of carrying your shoes, boots or high heels...or making impromptu Christmas tree decorations. British firm Neatcleats has developed Zpurs as a simple clipping mechanism for just about every type of shoe that allows you to clip your footwear wherever you like. For those who use cleats, they're a great way to...

20mph zones hold the key to safer streets in urban areas, but the efficacy of these lower speed limits suffers a double whammy of enforcement levels so low they're statistically insignificant and road design that encourages a flouting of the law. Don’t get us wrong. Here at the ETA, we’re proud to have helped coin the phrase "Twenty's...

Our whistle stop winter tour of schools in desperate need of a safe road crossing continued this week in Harrow. Saint Jerome School has been campaigning for a zebra crossing without success so this week we offered their protest a boost with our pop-up zebra crossing. Pupils were joined by a local councillor and two prospective MPs as the...

Perhaps it's an island mentality, but it's unusual to hear British politicians make reference to best practice in other countries. For example, when it comes to a systematic reduction of road danger, Britain is 50 years behind the Netherlands...and counting. https://vimeo.com/379013924 According to Erik Teteroo, a transport planner who...