What if bicycles were styled like SUVs

Zombie-proof bike ETA

Sharing the streets with SUVs that wouldn’t look out of place on a battlefield is intimidating and dangerous for other roads users. It got us thinking about what bicycles might look like if they were styled to be just as threatening.

Forget bull bars, the ridiculous-looking bike we  built to illustrate the point screams move out of my way courtesy of an electric chainsaw. And for those who don’t get the message, a flamethrower is primed and ready for action.

Halloween bicycle

Luckily, bicycles remain for the large part free of the superfluous (and sometimes downright dangerous) styling that helps sell cars. Long may that continue.

RadRunner e-bike prize

The ethical choice

The ETA was established in 1990 as an ethical provider of green, reliable travel services. Over 30 years on, we continue to offer cycle insurance , breakdown cover  and mobility scooter insurance while putting concern for the environment at the heart of all we do.

The Good Shopping Guide judges us to be the UK’s most ethical provider.


  1. Anneler Ruedi


    Love it, great idea, by gosh!

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