Let’s make Green Transport Week a year-round event

LTNs help reduce road danger

We launched Green Transport Week in 1993 to celebrate sustainable transport and to raise awareness of the part transport has on our way of life and the environment. Almost 30 years later, the issue has never been more important.

Our national health emergency predates covid-19. Britain’s poisonous air causes 40,000 early deaths a year, with almost one in four of those occurring in London. Globally, air pollution kills over 4 million. Year in. Year out.

However,  the covid-19 crisis has prompted the green shoots of change. New York has legalised pedelecs up to 20 mph, e-bikes up to 25 mph and electric kick scooters up to 15 mph. The Big Apple has had a fractious relationship with electric two-wheelers over recent years, but the writing was on the wall. New York State Governor Andrew Cuomo told a press conference last year that cars were paralysing city and that motoring had to be discouraged: “We need an alternative to automobiles driving in New York City. The volume is paralysing. The cost is prohibitive. It is environmentally destructive.”

pop-up zebra crossing

The ETA pop-up zebra crossing in action

Meanwhile here in Britain, local authorities have introduced low traffic neighbourhoods (LTNs) and some have embraced tactical urbanism in a bid to drive change.

Green Transport Week runs 18-25 June.  How will you celebrate?

Ethical  insurance

Not only are we ethical, we campaign for sustainable transport. Sometimes that means protesting until a school gets the zebra crossing they’ve been refused or running 60 roadshows this year to encourage people out of their cars, or fixing bicycles for free. We also launched Green Transport Week and helped establish Car Free Day and Twenty’s Plenty to name just a few.

We’ve been campaigning for sustainable transport in this way for over 30 years with the help of people like you. Supporting this work is easy – you simply have to take out home insurance, cycle insurance, or breakdown cover and we take care of the rest. We provide an excellent level of cover while putting concern for the environment at the heart of all we do.




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