Lycra is 55 – Welcome to middle age

Lycra is 55 years old this year and as it crosses into middle age, and probable crisis, it has re-invented itself as digital clothing.

French company Cityzen Data has transformed an otherwise unremarkable Lycra cycling top into a digital shirt bristling with micro-sensors to monitor the wearer’s temperature, heart rate, speed, acceleration and location.

The data collected will be used to offer personal coaching for professional and amateur athletes.

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If you prefer your Lycra a little more traditional, how about an all-in-one design from Podium Cycling modelled on a two-piece suit topped off with a dapper red neck tie?

Cycle insurance with style

Cycle insurance from the ETA includes new-for-old replacement and accidental damage (including race events) plus £5m third party insurance, personal accident cover, worldwide cover and if you should be knocked off your bike our specialist legal team can fight your corner. From 40p per week.

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