Here at the ETA, we are proud to have helped coin the phrase “Twenty’s plenty” and thrilled that over the years it evolved into 20’s Plenty for Us, a campaign group we continue to support.
20’s Plenty for Us recently analysed road casualty figures for 2016 and found there to be ‘no justification for 30 mph as the national speed limit’.
DfT statistics published this month reveal that in 2016 there were 129,837 reported casualties on built-up roads – of which 105,981 were on 30mph roads. 588 people (11 a week) were killed and a further 12,849 (246 a week) were seriously injured on 30mph roads – figures we should all consider unacceptable.
The 30mph limit for built-up areas was set more than 80 years ago in an arbitrary way. According to 20’s Plenty for Us, “The 30mph limit that was plucked out of the air in 1934 as being better than no limit, is no longer fit for purpose. It is unjust, unjustifiable and needs to be consigned to history.”
The campaign group also says 30 mph limits fail to satisfy the sustainable system approach that seeks a road environment where mistakes ‘do not end in death for either those making them or their innocent victims’.
Rod King MBE, founder of 20’s Plenty, told us: “A routinely enforced 20mph limit should be the new urban norm with higher speeds only allowed on roads that protect pedestrians and cyclists with appropriate crossing and segregated facilities. It would transform our urban environment and be the foundation for a healthier and more productive nation.”
The ETA has been voted Britain’s most ethical insurance company 2017.
The Good Shopping Guide each year reveals the good, the bad, and the ugly of the world’s companies and brands, with a view to supporting the growth of social responsibility and ethical business as well as a more sustainable, just society.
Beating household-name insurance companies such as John Lewis and the Co-op, we earned an ethical company index score of 89 – earning us joint-first place with Naturesave.
The ETA was established in 1990 as an ethical provider of green, reliable travel services. Twenty seven years on, we continue to offer cycle insurance, travel insurance and breakdown cover while putting concern for the environment at the heart of all we do.