Distracted smartphone users will be visible to drivers

pedestrian distracted by smartphone

The risk run by pedestrians who pay more attention to their phone than what’s going on in front of them is the inspiration behind new tech bring tested in Australia.

The Vehicle-to-Pedestrian warning system allows a car’s radar collision system to detect a pedestrian’s mobile phone to help prevent crashes.
Before a driver turns a blind corner the system notifies them of any pedestrian or cyclist crossing the adjacent street.

It has already been tested using other common scenarios, such as a car and a cyclist approaching a blind corner, a car reversing out of a driveway, and a car approaching a pedestrian crossing.

pedestrian smartphone distraction

The trial was funded in part by the Australian government’s Future Mobility Lab Fund, which exists to boost the research and development of connected and autonomous vehicle technologies.

Ethical insurance, however you travel

The ETA has been voted Britain’s most ethical insurance company 2017.

The Good Shopping Guide each year reveals the good, the bad, and the ugly of the world’s companies and brands, with a view to supporting the growth of social responsibility and ethical business as well as a more sustainable, just society.

Beating household-name insurance companies such as John Lewis and the Co-op, we earned an ethical company index score of 89 – earning us joint-first place with Naturesave.

The ETA was established in 1990 as an ethical provider of green, reliable travel services. Twenty seven years on, we continue to offer cycle insurancetravel insurance and breakdown cover  while putting concern for the environment at the heart of all we do.

Ethical insurance company 2017


  1. Christopher


    I’m far more worried by drivers who drive while on the phone.

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