Brainy Bike Lights

A new bicycle light claims to use the way our brain react to instantly recognisable symbols to help make urban cycling safer. The Brainy Bike Light uses an illuminated bike symbol as the front and rear bike lights.

Brainy Bike Light

The design was developed with the help of a specialist in behavioural economics.

Professor Charles Spence at the University of Oxford says of the Brainy Bike Light “The use of a highly recognisable symbol, one that is deeply imbued with meaning, constitutes an extremely clever and effective means of creating greater awareness and faster reactions from drivers of other vehicles.”

brainy bike rear light

Brainy Bike Lights logo

Brainy Bike Lights logo

Win a set of Brainy Bike Lights

Be one of the first cyclists in Britain to own a set of Brainy Bike Lights worth £45.

Leave a comment at the bottom of the page and we will pick a winner at the end of April.

Urban ‘light clutter’

The designers claim the illuminated bike symbol stands out from urban light clutter and is is more quickly recognised by other road users than conventional bicycle lights.

Inspired by research conducted by the University of Oxford, the so-called Brainy Bike Lights use an illuminated bike symbol to standout from urban light clutter and

 

Comments

  1. Lyn Gillespie

    Reply

    Fantastic idea!

  2. Diane Leech

    Reply

    Absolutely wonderful! They would look fabulous on my bike!

  3. PB

    Reply

    What a great idea.

  4. Nat

    Reply

    Interesting article and novel idea. I’d like to try them out!

  5. Basia Zaba

    Reply

    A very townie idea – how would a light like that help me on an uniluminated rural cycle path?

    • Dominic Sweeting

      Reply

      The certainly look cool

  6. Claire

    Reply

    Love these! (but I’d put a helmet on the wee light man to be extra safe)

  7. RAUL TORRES MARTIN

    Reply

    Let me brainwash drivers with my Brainy Bike Lights! 🙂

  8. Claire Butler

    Reply

    what fab idea, and peace of mind for parents when teenagers are put and about

  9. John Forbes

    Reply

    Excellent idea, would be really good for canal towpath and on the streets of our area.

  10. Kerena

    Reply

    I’d definitely give these a go in town, but not sure they’d do the job on a canal towpath! As a secondary they would be great though.

  11. Andrew

    Reply

    interesting idea. Perhaps he could also use them to help important files stand out on his desk.

  12. james sheppard

    Reply

    Be good to see it in the strong ambient light in my area.

  13. Dave Hose

    Reply

    Great idea – would love them

  14. stacey

    Reply

    Great idea, would keep me safer on my route to work on busy roads in liverpool 🙂

  15. Nate

    Reply

    Definitely good idea as a secondary light. I have a total of 19 LEDs on my bike at the moment including Pedalites. I think they would be useful for the cycling I do which is mainly suburban.

  16. Alex

    Reply

    Looks like it might help but how close does a driver need to before he can distinguish it from all the other lights on a busy street….

  17. Matt

    Reply

    I wonder what other shapes would be useful? Skateboarder? Rollerskater?

  18. Michael

    Reply

    Lots of nice close-up shots in the video but I can’t see them being recognisable at a distance in a sea of other urban lights.

  19. Dom

    Reply

    Good idea if it works. I live in Oxford and cycle past the Dept of Zoology on my way to work… I ytend to use a 400 lumen front light and a 600 lumen rear light both set to flash rapidly which seems to work (by terror if anything). Would love to see if the Taxi drivers would take notice of these as I cycle home at 4:00 am as they don’t seem to notice anything else!

  20. Stavria

    Reply

    I think this is a great idea, drivers are hopefully becoming for sensitised to the bike symbol. I certainly think twice when i see it behind buses and lorries. I hope i win a set and they are bright enough.

  21. Nuno

    Reply

    I like the idea. If drivers don’t get the message with traditional lights, let’s use subliminal messages to get them to respect cyclists. I can only hope that these lights aren’t declared illegal because they would mess with the drivers’ mental health!

  22. Jason

    Reply

    I agree with the other comments so far. They may have their uses in some situations but a normal light would probably be better in most.

    I would use it as a secondary light but not in place of a normal light.

  23. David Dunnico

    Reply

    Worth having as a second set

  24. Rhys Taylor

    Reply

    Useful idea for city cyclists such as my brother in London, to whom I’d gift a set. Cycling is the environmentally preferable urban travel mode, but often so dangerous!

  25. Amelia

    Reply

    Well worth a go

  26. Anna

    Reply

    Great idea for town riding, where being seen is the crucial factor.

  27. Marion

    Reply

    God, his office is worse than mine…
    loving the idea though.

  28. adrian price

    Reply

    anything that makes urban cycling safer has to be a good idea

  29. James Hunt

    Reply

    A fantastic safety related item that will save many lives

  30. Steve Watling

    Reply

    Maybe okay if moving slowly among busy city streets. Otherwise by the time other road users see that your light is shaped like a bike, they will have seen you & the bike shaped mode of transport you are travelling on.

  31. miss emma louise hogan

    Reply

    Fantastic idea, great for riding through busy city streets.

  32. Nicolas Mitchell

    Reply

    An illuminating brain wave! Like them great for town use.

  33. Rustum

    Reply

    I think this is a great idea for the rear light (as long as its bright enough and large enough but at the front the Blaze laser light that throws a large image of a bike 3 or 4 metres ahead on the road looks better able to grab other road users’ attention and in particular those who may not be facing the oncoming bike.

  34. Marycarol

    Reply

    Great idea would love to try them

  35. W. R. iBBERSON

    Reply

    I would like to see how far the new bicycle image can be recognised on a wet and windy or raining in misty conditions in an urban environment in say November rush hour traffic. My suspision is that a light must be strong enough to be seen as far away as is possible and that a single bright red is the primary function what ever shape. I often have more than one light in any case.

  36. G Grant

    Reply

    A great idea – hope to see them in all the bike shops

  37. Lisa Hatfield

    Reply

    I think these would be good as a secondary commuter light, not on their own, but not sure that other road users would actually see the image being illuminated to be honest though.

  38. Jim Moore

    Reply

    Certainly is a novel idea. Would love to try them out.

  39. Iain Shanks

    Reply

    Looks like a good idea

  40. Bryn Jones

    Reply

    Innovative, thoughtful, original, useful and therefore brilliant!

  41. Nigel

    Reply

    A good concept. I would prefer the rear light to be larger.

  42. Jane

    Reply

    Interesting concept. But won’t help you see where you are going if out of town. Would like to try them out though. (Yes, his office is a mess, but I liked the bottles of wine on the windowsill!)

  43. JHC

    Reply

    Good idea for town commuting.

  44. David Futter

    Reply

    Looks like a good idea to me – useful as a third set of lights. (Dynamo as main for country lanes in the dark; battery flashing ones for back up/urban visibility) But £45? The standard one on the other bike in your photo would cost under a fiver!

  45. Inga Andersen

    Reply

    Well it’s different!!

  46. Steven Woolmore

    Reply

    Great Idea!

  47. Glyn Wade

    Reply

    Sounds like a good idea….and I don’t have any lights yet so am restricted to daytime riding….so worth a try!

  48. tracy steer

    Reply

    fab prize

  49. Daniel Baugh

    Reply

    Fantastic, anything that makes you more visible to car drivers is a bonus.

  50. Tim Smith

    Reply

    what a great idea, I’d certainly like to try it out

  51. Mark Finch

    Reply

    A good idea, wouldn’t use them as my main lights though

  52. David Kell

    Reply

    Looks like a useful option for the type of cycling that I do – another 1.3m to the stopping distance for cars could well make the vital difference.

  53. Leigh

    Reply

    Clever idea I think. There are so many other lights around when you’re cycling in an urban area, and drivers can take a moment to realise that yours belongs to a cyclist.

  54. Anna

    Reply

    I am both a driver and a cyclist and know how easy it is to miss seeing a cyclist. A light with a bike symbol that changes according to the environment & that an already multi tasking brain can quickly responds to, is an inspired idea. Normal lights (including car) often dazzle and make it hard to see or to assess distance and when it rains the rain drops fragment the light making it hard to focus on the road and everything around, so anything which helps a bike to stand out and be instantly recognised has to be an asset.

  55. Marc

    Reply

    What a clever idea. Perfect for cycling in town. Maybe not for illuminating the path, but as a warning for other road users, it ought to do the trick!

  56. Steve Morgan

    Reply

    An intetesting concept. Anything that helps us keep safe on the roads is a positive step forward. I’d love to see how they perform.

  57. John Dean

    Reply

    I’m in Bournemouth I am sure with drivers here, this is a very valuable accessory!

  58. Sarah adamson

    Reply

    Brilliant and novel product

  59. Laura Harris

    Reply

    Interesting, unusual, original and useful…….absolutely brilliant concept! I live in a semi rural part of the country and would be really interested to see how these would work!

  60. Kat Lucas

    Reply

    Looks fantastic and more needs to be available for safety

  61. David Reeves

    Reply

    Where I live, ANY cycle lights (fitted and switched on) would be useful to avoid accidents. Not sure how zoology fits into this though…………!

  62. sam roulson

    Reply

    Great idea.obvious do with this living in deep darkest somerset!

  63. Louisa Lloyd

    Reply

    Worth a try as an extra to normal lights

  64. Jo welsh

    Reply

    A simple but clever idea and it will save lives.

  65. Mary Fisher

    Reply

    Professor Spence’s idea is sound, well thought-out and very practical for urban use. The little (especially flashing) lights used these days mean nothing and are distracting for drivers. I’d be prepared to ride in the dark using these, I’m not happy to do it now.

  66. CLAIRE

    Reply

    This would make me feel my son was safer

  67. Claire Bodin

    Reply

    They are a great idea my husband would love them

  68. Anand Sengodan

    Reply

    This idea is great and is going to reduce the injuries caused to cyclists. By combining research at Oxford University this invention is the perfect friend to a cyclist. The government should encourage cyclists to use this and in fact should give such free lights to cyclists because at the end of the day the cost and consequences caused by cycle accidents is going to be reduced.

  69. Julia Johnson

    Reply

    Really great idea. Would love to try these.

  70. Steve H

    Reply

    Worth a punt!

  71. Julie Clark

    Reply

    Great for the Pennine trail! thanks

  72. Phil

    Reply

    I would like to give them a try

  73. Paul Wilson

    Reply

    Good thinking.

  74. Graeme

    Reply

    Great idea

  75. Dave Coleman

    Reply

    After a couple of recent near misses, anything that boosts safety will be a welcome addition to my bike. This is a great idea.

  76. Jarvie

    Reply

    No bike lights = brain dead
    Fixed bike light = brain drain
    Flashing bike lights = brain storm
    Brainy bike lights = no brainer!

  77. Thomas Mc Elhinney

    Reply

    Its a no brainer as they say.
    Although some drivers would not know a bike if it ran over them.

  78. Graham Cox

    Reply

    Looks like a good idea.Would these be legal on their own.Used to supplement regular lights would seem best.Certainly worth a try.

  79. Angie Allen

    Reply

    Great comp

  80. Tim Brown

    Reply

    Worth having as an additional set of lights.

  81. julie kenny

    Reply

    Would love these for my OH – he loves his bike but I really worry about him in the traffic x

  82. Victoria

    Reply

    would love a set of these 😀

  83. Billy

    Reply

    These look great for a commute please. Enter me into the competition. Please

  84. David Smith

    Reply

    Looks an interesting idea!

  85. Peter

    Reply

    I thought a bicycle front light had a dual purpose, one to alert people of your presence and two to see where you are going. This idea fails on the second purpose. Don’t think I’ll be buying one.

  86. Joanne Standaloft Clarke

    Reply

    I would love to have a set of these lights for my bike, I’m about to get into the saddle again after a break of some years.

  87. Jill Webb

    Reply

    Would love these any thing that helps to keep my son safe is a good idea

  88. Zoe G

    Reply

    A great idea

  89. Ruth

    Reply

    Look good, but not sure they light the whole road?? But anything that makes me more visible when I’m on my bike is great.

  90. paul seymour

    Reply

    Doesn’t look bright enough to me

  91. Emma Griffiths (age 9)

    Reply

    Cool lights for a cool kid (me!)

  92. Bernard

    Reply

    If the driver can read the sign, he is dangerously close
    I

  93. Ian40766

    Reply

    I’m always on the lookout for interesting bike lights, and these fit the bill nicely. Something different!

  94. JW

    Reply

    A very interesting idea. I hope they are doing experiments using simulators so they can measure drivers reactions, rather than just asking drivers for their perceptions, as it’s possible that the brain will register the symbol subconsciously.

  95. Clif Abbott

    Reply

    The sort of idea that stimulates the old grey matter and makes you think let light shine out of the darkness.

  96. Suzanne

    Reply

    Anything which makes you more visible to drivers is a good thing. There would probably be much greater uptake if they were cheaper though.

  97. Stuart Russell

    Reply

    Anything that helps me become more visible to traffic is good!

  98. Paul Rock

    Reply

    Interesting. I’d like to see them for real.
    Can you put rechargeable batteries in them I wonder?

  99. champaklal lad

    Reply

    great prize

  100. mandy mottershead

    Reply

    i need these, what a fantastic idea.

  101. John R

    Reply

    What a brilliant idea! Why didn’t they invent it when I was a child? 🙂

  102. Su

    Reply

    A fascinating concept – and I agree with Mary about flashing lights being distracting for drivers.

  103. mark

    Reply

    NIce bit of kit!

  104. Albert

    Reply

    Or do they just act as a target for drivers to aim for?

  105. vaila bryce

    Reply

    My hubby loves everything bike related and i love anything that will keep him safe on his daily commute!

  106. julian

    Reply

    I’d give it a go – our UK roads are heavily prejudiced against Cyclists so I wouldn’t expect too much!

  107. Ross Andrew Gallacher

    Reply

    We’ve got the power. Some bike power!

  108. Mark Doherty

    Reply

    Happy to try anything that can improve night riding safety.

  109. Pamela Gossage

    Reply

    great idea

  110. Ann Marie Wrigley

    Reply

    Helping other road users to recognise that they are approaching someone on a push bike has got to be a step towards safer road use for everyone.

  111. VicK

    Reply

    I’d like a set with a pedestrian symbol on it for when I’m trying to walk across my local zebra crossing without getting mown down!

  112. Rich Flynn

    Reply

    These look a very good idea. Seems like a lot of thought has gone into their development. As a winter cyclist I’m always looking at ways to try to stay alive, these might just help!

  113. Chris Middleton

    Reply

    So they’ll prime thoughts of vulnerability and safety in the car drivers’ brains – I wonder if he had any BMW or Audi drivers in his test group? My concern would be how close the car driver needs to be to discern that the glowing shape is a cyclist, but if this research has consistently shown faster and safer reaction responses then they must be worth a try.

  114. Mark Davidson

    Reply

    Would definitely use them, especially living in London with some less-than-considerate drivers

  115. TimA

    Reply

    Perfect – look stylish too!

  116. Cris

    Reply

    Not sure the small symbols will be seen from a sufficient distance to render them useful, and hence, any safer than any other light.

    If anything I’m impressed with the green laser projection of a bike on the tarmac that ETA covered some weeks ago.

  117. Amoeba

    Reply

    I can’t help but wonder at what maximum distance that symbol will remain discernible. This can easily be established from the eye’s optics and the dimensions of the symbol.

  118. kazza ham

    Reply

    Neat idea – love them 🙂

  119. Stu Smith

    Reply

    Sounds an interesting idea, it will be good to see how it works in practice.

  120. David

    Reply

    It says they can be recognised from 20 meters but they don’t seem very bright. I would like to give it a go. Shame it’s no usb rechargable, I like them though 🙂

  121. Michael

    Reply

    Great! I just had my lights nicked!

  122. Ian Hamilton

    Reply

    Any ideas/instruments that help a cyclist be seen on today’s roads is a godsend. Any ideas/instuments that encourages cyclists to be seen is a godsend. This is an inspirational lighting system.

  123. Howard

    Reply

    Perfect disguise – a road sign

  124. alex cook

    Reply

    They seem a good idea but I don’t know if they’ll be bright enough for the illuminated streets of Brighton

  125. Samantha Lea

    Reply

    They look like a good idea, you are all right though I would only use them to make people aware of me and not for my vision

  126. John sheret

    Reply

    Good idea. I hope drivers will think human and not just bike ?!

    Little John

  127. Rena Plumridge

    Reply

    Great idea would love a set

  128. Hassni

    Reply

    Handy in town.

  129. Les. Platt

    Reply

    Good luck with this idea! Is it intended to supplement normal lighting?

  130. Simon

    Reply

    Probably better to have these mounted on the helmet and normal lights down below. Added advantage not having them nicked when parked up.

  131. David Walker

    Reply

    Great prize

  132. Rosemary

    Reply

    I like the professor’s faith in the subliminal reactions of the motoring public….
    It might work.

  133. Mark

    Reply

    Good idea more visibility and recognition of cycling on the roads got to be worth a try

  134. Mick Hickey

    Reply

    These would be great if used in conjunction with a1000 watt megaphone. Just before each driver touches his bumper on the rear bike wheel as he tries to read the brainy bike light sign, he gets the full verbal from the intimidated cyclist. Perfect!

  135. Baguette

    Reply

    What a cool idea!! LOVE IT.

  136. Caroline

    Reply

    Really pleased to hear of this development for night use of bikes in towns/cities. I’m trusting that the research methodology was robust having been carried out by Oxford Uni so feel confident that it would be effective. I see it as a very welcome improvement which helps those using sustainable transport and feel encouraged.

  137. Frances

    Reply

    “Be seen” rather than (only) “see”. Very neat. Hopefully the academic will earn enough to hire a research assistant to help him tidy up his files…

  138. Mickie Bull

    Reply

    A very interesting idea

  139. Chris Beazer

    Reply

    I would want a slightly larger light as I don’t think it would be recognisable from a distance. However, the research seems to indicate that it is more effective than a red flashing light.

  140. Nick

    Reply

    I’m wondering how far away you can see them and if you have them with other lights will you be able to see the difference

  141. Jim Kirk

    Reply

    Good idea but as a secondary light – still need a powerful light for the unlit roads i use

  142. Lorraine Johnson

    Reply

    What a fab invention!

  143. Neil Gent

    Reply

    I would love the idea to work although in the end I guess the “I didn’t see you mate” brigade will never be aware of cyclists – shame

  144. Peter Clark

    Reply

    Have had enough close calls around town to give anything new a try!

  145. Les Gunbie

    Reply

    The best advice from my cycling proficiency – thirty years ago now – was to treat everyone on the road (cyclist, car driver, pedestrian) as a potential “idiot”, i.e. everyone had the potential to do something unexpected. Brainy bike lights might just help to bring some sense to an “idiot” – but don’t count on it!

  146. Carol Massey

    Reply

    these look ideal for cycling around town

  147. Rachel Craig

    Reply

    Nice design.

  148. Brenda corbett

    Reply

    Innovative, thoughtful, original, useful and therefore brilliant!

  149. Julia Wilde

    Reply

    Any bright idea that helps cut through mind fog has got to be good.

  150. Darren C

    Reply

    I would love to give them a try and see how effective they are. Unfortunately no amount of lighting and gadgets will result in some inconsiderate drivers actually LOOKING and think that it is possible to cycle faster than 10mph!!

  151. Douglas Millard

    Reply

    In principle these are a good idea but unsure as to how efficient they are as the symbols would not be discernible unless you were quite close.
    In daylight you wouldn’t see them at all.
    Also how resistant are they water ingress, frost, snow, ice etc.
    Also would like to know if they are usb rechargeable so if needed I could recharge them when I get to work.

  152. Lisa Auger

    Reply

    Ideal for my husband doing London to Brighton this year

  153. Sandy Hill-smith

    Reply

    I particularly like the back one 🙂

  154. mark sanderson

    Reply

    Probably OK as a secondary light, but not much good if you need to actually see where you’re going!

  155. Sean Perry

    Reply

    It’s all about reaction time – and these lights may well reduce reaction time, and if that’s the case those seconds could mean the difference between life and death, or living with life changing injuries., as a result of an accident.

    Me, I’ll cycle anywhere and everywhere, but I’ll also use all the means at my disposal to make myself be seen, and be safe. No brainer.

  156. Jen English

    Reply

    What a brilliant idea!

  157. Sarah Rachel Wray

    Reply

    My hubby commutes to work in the city centre here in Belfast on his bike, so these would be good for him.

  158. Susie M

    Reply

    Sounds like a great idea to focus the mind. Think I’d use it an an additional not main light though. Hopefully the Prof isn’t thinking of testing these after sinking that bottle of wine on his windowsill!

  159. George

    Reply

    Like the symbol concept. Could it be enhanced by using distinctive flashing frequency and colour – or possibly colour combination? With modern accurate timing and semi-conductor illumination, both these should be possible. National standardisation would of course help 🙂

  160. clarke

    Reply

    wonderfully clever invention; any aid to provide safer cycling is worth my vote.

  161. Richard

    Reply

    Chain-less bike – great!

  162. Peter Chisnall

    Reply

    Looks good, will make motorists think!

  163. maddalena dalton

    Reply

    good idea

  164. George James

    Reply

    Just dropped my front light and broke it. A Brainy Bike Light as a replacement would be a very intelligent upgrade. I love the idea and they would look so good on my bike.

  165. Brian Johnston

    Reply

    Clever and simple idea which I can see working.

  166. Andy B

    Reply

    Great idea. Getting fed up of roundabout near misses when you see the driver look your way and just not register that you are there. These have got to help.

  167. J. Dolby

    Reply

    Cool gear! Bikes rule !

  168. debbie hay

    Reply

    My son is doing Cycling Proffiency at school just now. This would certainly give me peace of mind!

  169. Emma Harris

    Reply

    These could work.

  170. Jake

    Reply

    Could do with one showing a symbol of a machine gun . That might catch drivers eyes !

  171. Steve

    Reply

    A good, bright idea. Most motorists seem to switch off to bikers. A recognised symbol might jolt them to the fact they are not the only road users

  172. Marty

    Reply

    A really great idea I can see these working in the urban environment.

  173. joanne torrance

    Reply

    sounds fantastic

  174. stephen Davies

    Reply

    Really cool idea!!!

  175. Mark D.

    Reply

    I would love to give these a go in UK bike city – Cambridge!!

  176. craig young

    Reply

    These add a whole new dimension to lighting to help other road users pay attention to us! I really like the application of brain power to cycling safety! Good luck

  177. Andrea Miles

    Reply

    a really clever idea

  178. James Russell

    Reply

    Do you get a different symbol depending on if you are on a relaxed ride, head up, drifting along, compared to head down, on the drops, pedalling furiously?

  179. Rita King

    Reply

    Great idea, I’d love to try these.

  180. Liz B

    Reply

    Good idea – anything to make us more visible and, hopefully, safer….
    Now, how about some lights to go on the side of me or my bike, so that I’m less likely to get hit from the side at roundabouts etc. ??

  181. Stuart

    Reply

    Interesting idea. Should be helpful around Birmingham’s busy roads!

  182. Carol

    Reply

    Are these light enough to fit to a helmet so as not to clutter handlebars & rear space up needed for functional lighting? If so they’re a great idea as was nearly flattened in a country lane by a speeding tanker last night! If only Brits were as bike friendly as they are on the whole in France!

  183. Anne Lloyd

    Reply

    Look good, but surely only as a secondary set of lights – I am sure you may be easily seen, but not good enough to see with them & even in urban areas it is good to have bright lights!

  184. Lu B

    Reply

    Don’t think these would be OK as the main set of lights but definitely look good for making cyclists more visible.

  185. Iona Cornish

    Reply

    Great idea – makes sense

  186. christina

    Reply

    Worth trying, but maybe with another brighter light

  187. Andy Hunter

    Reply

    A good idea. Well worth trying.

  188. Nicola Claxton

    Reply

    In that case if a symbol is best: maybe bigger symbols on a reflectant bib: white front : red at back, but without putting a ruck-sack on; as this would cover the effect (some people do this!).or a ruck sack cover for the back.

  189. Vicky S

    Reply

    That is so clever!

  190. Adam P

    Reply

    This would make me feel much safer out on the roads

  191. matt9511

    Reply

    fantastic idea would be great if they could incorporate a spot bean for use in lighting up where you are going also.

  192. Christina Brown

    Reply

    Very clever idea in my opinion!

  193. jane greenfield

    Reply

    would love to win for my husband

  194. Fiona N

    Reply

    Wheelie bright idea…

  195. Lois Eaton

    Reply

    Innovative idea and clearly well researched should benefit cyclists and other road users and improve road safety in general.

  196. Luke O’Donoughue

    Reply

    What a fantastic idea, sign me up for this.

  197. Gareth Sullivan

    Reply

    A quirky and unique must have. I Want.

  198. Chris Lusby Taylor

    Reply

    Since not all journeys are on well-lit roads, how about a version that includes a conventional front light? Or would that blind drivers to the symbol?
    Since flashing rear lights are associated with bikes, could the rear Brainy Light be made to flash, perhaps optionally? It might be even more effective, particularly in daylight/dusk.
    The frontal area of the lights seems excessive to me. Some cyclists spend a fortune reducing drag, so lights with less drag would be more popular I’m sure.

  199. Lisa Baskerville

    Reply

    Would like to see these in action!

  200. Dick Willis

    Reply

    Great idea but I think that a flashing facility would make them more eye-catching

  201. Graeme Johnston

    Reply

    These look like a fantastic idea.

  202. jim roberts

    Reply

    Great idea!

  203. Lorne C

    Reply

    I’d be interested to see the brightness of the lights – but looks like a fantastic idea.

  204. Pej

    Reply

    Anything that makes urban commuting safer is well worth the money

  205. Keith B

    Reply

    Idea has potential but I would use them alongside my usual lights, are they approved to British standard?

  206. Hazel Lemar

    Reply

    Something worth trying. Especially for those who refuse to illuminate their bodies with reflective night gear!!

  207. David Gray

    Reply

    This is a very interesting idea but I’d like to see some data on its effectiveness.

  208. Luke Dickens

    Reply

    From the pictures the brainy bike light is much more eye catching, than the standard light. It would be interesting to see it in the flesh.

  209. Paul Witney

    Reply

    I would love to try these. Such a good idea and my commute is horrendous in the winter months.

  210. Dawn Walker

    Reply

    Simply outstanding, stunningly designed.

  211. Lucy Wood

    Reply

    These look really cool! My current bike lights are rubbish so would love to win these 🙂

  212. Dave F

    Reply

    Brilliant idea. So obvious now.

  213. Damian

    Reply

    Looks an interesting idea!

  214. Helen Swales

    Reply

    Excellent idea; anything that improves safety for cyclists on the road is great!

  215. meryll green

    Reply

    A supper invention this will help a great deal to keep my son safe and I will be forever grateful to Crawford Hollingworth.

  216. Doug Milsom

    Reply

    Another good bike light idea. Would go well as a rear light with a Blaze LED + Laserlight on the front.

  217. Mohsin

    Reply

    They look cool but it would be interesting to conduct a trial between these and ordinary lights to see if there is a significant difference in accident rates. If so, they should be sold with all new bikes. I am happy to trial these lights as an everyday cyclist.

  218. Helen Grayson

    Reply

    These would be perfect for my commute! Especially in the winter time! 🙂

  219. Rebecca Owen

    Reply

    Great idea, but are they bright enough? I’d be happy to find out as my rear bike light has mysteriously disappeared.

  220. Elaine

    Reply

    That’s a really good idea. But I think they would be better on the helmet rather than the bike itself.

  221. Judy Aplin

    Reply

    After a good few near misses on my bike, the` More the Merrier` where lighs are concerned for me. I hope it will be easy to take on & off, as it is likely to be a novelty coveted by others!!

  222. Marina Wilson

    Reply

    Good idea for pupils at my school. They need all the help they can get

  223. Alice Baines

    Reply

    This is a great idea, the safety of cyclists is very important, i love the design too

  224. Aileen S

    Reply

    Great idea!

  225. Graeme

    Reply

    Very interesting design, like the fact that university research has gone into how this light helps others recognize a cyclist.

  226. Ian Whittaker

    Reply

    Really neat idea – hope this catches on.

  227. David Hunt

    Reply

    What a great idea!
    This should stand out to other road users; they will clearly show them that they are on a bicycle.
    Obviously, they can’t be used as the main set, but they are great to let others know you are there.

  228. Rachel

    Reply

    Like Bikes? Like Brainy Bike Lights. Light Brainy Bike Lights. Brainy Biking. (Dr Seuss would have loved them).

  229. Kelly Hodgson

    Reply

    These look fab, they would be great for my sons bike.

  230. Richard Newman

    Reply

    A nice idea. Next step, animate the graphic and implement it so that when the cyclist is in motion the graphic appears to be pedalling but is static when the cyclist is stationary.

  231. Janis Sargeson

    Reply

    They look good but could be bigger

  232. Ed Tibenham

    Reply

    Interesting concept.

  233. Rose-Mary HARVEY

    Reply

    WOW a really switched on idea!

  234. Toity

    Reply

    We’ll have flashing cyclists! What next?

  235. Karen Barrett

    Reply

    Fab idea, thanks

  236. Seph Pochin

    Reply

    Quality idea methinks!!

  237. Joy Lawson

    Reply

    Cracking idea 🙂

  238. Mel Carr

    Reply

    Love love love these … so just going to say please please please pick me!

  239. Kas Graham

    Reply

    VERY intrigued to see how they do in real life – theoretically they look great!

  240. Solange

    Reply

    Great idea

  241. Allen Knowles

    Reply

    My wife an I are both keen cyclists and also drive, I can see a real benefit in these lights.
    The best bicycle safety device since the invention of brakes

  242. Barbara Stephenson

    Reply

    Brilliant idea to help protect cyclists.

  243. Debbie M

    Reply

    The kind of lights I think kids would actually want to use – saving me a lot of nagging and worry!

  244. peter clist

    Reply

    What a great idea

  245. Stuart Dunlop

    Reply

    What a great idea.

  246. Rachel Edney

    Reply

    Great idea

  247. Liz Marriott

    Reply

    Interesting idea, but they don’t look very bright…

  248. Lydia Graham

    Reply

    Great idea, I would love something like this for my daughters bike

  249. Gilla01

    Reply

    Interesting concept, but does the front one enable you to see what’s in front of you? It doesn’t look very bright.

  250. Clair Dukes

    Reply

    Great idea!

  251. Jamie

    Reply

    Funky 🙂

  252. Andrea K

    Reply

    great idea

  253. Jane Middleton

    Reply

    would love to win

  254. sherri fordham

    Reply

    son would love them!

  255. Richard Turner

    Reply

    Great idea

  256. Susan Carruthers

    Reply

    Great idea!

  257. justine meyer

    Reply

    great prize

  258. Trish D

    Reply

    Unusual idea and they look good – but are they bright enough? I’d be happy to have them as ‘extra’ lights though

  259. christy beckett

    Reply

    Fantastic idea thanks x These would be great for my twin boys bikes when coming home in the winter x

  260. Jill Cordner

    Reply

    These good amazing, very clever idea x

  261. jodie harvey

    Reply

    fantastic, thank you 🙂

  262. Shirley Giles

    Reply

    Great idea and such a great safety feature

  263. Patricia Avery

    Reply

    Sounds a really good idea. As a regular cyclist would love to give one a try 🙂

  264. Peter bailey

    Reply

    Always trying various methods to increase my vision it appears the answer is here! Fantastic innovative idea…..

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