Walk to School Day
Support our cause and donateThe ETA began in 1990. Making our services reach the quality we desired was the focus of our first two years. But even from the beginning we joined and supported many environmental transport campaigns in parallel to our developing our range and quality of services.
We felt that we could do more. Our aim was to encourage as many people as possible to reduce their own impact on the environment -small steps, however small, by many people. Cumulatively it would make a great difference.
We began our Green Transport Week in 1992. Each year we would choose one city to host the launch of the week. Many cities would bid to host the event – they had to be highway authorities but in 1995, for the first time, a county won the contest to host the week. Hertfordshire did not have the heft of a city such as Manchester or Leeds but it was more typical of local government across the country.
We wanted to include something new and we arranged for a few schools in Hertfordshire to have a special day when parents would walk with their children to school.
The children enjoyed it so much that Hertfordshire extended it across the county. By the following year Walk to School Day became a firm fixture in the school calendar. It has now spread across the world.
This is one of the many campaigns that the ETA inspired.
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