Back on a Bike
Back on a Bike is a road show that reaches out to adults of all ages, who rode many moons ago, but, for whatever reason, have not turned a pedal for years. It offers the chance to have a go on a well-fitting, high quality bike in a supervised, but relaxed, off-road environment.
A YouGov poll, commissioned by the ETA trust, reveals that although the vast majority of Brits have learned to cycle (93%), more than half have not cycled in more than a year. Almost one in three has not ridden a bike in a decade or more.
The research underscores a disparity between men and women in cycling. Men are more likely to have learned to ride a bicycle, to own their own bicycle and to cycle more often.
Regional cycling differences are also pronounced. Northerners are less likely to have learned how to ride a bike, and if they did, to have access to a usable bike now, than those residing in the South.
We believe the key to promoting cycling is its presentation as an everyday activity. Commuting to work or popping to the shops by bike is not an extreme sport, so we see no need to push helmets, Lycra or high visibility clothing. We aim for people to view a bicycle as they do a washing machine; a device that, once acquired, is difficult to imagine living without. This doesn’t mean that cycling can’t be fun or stylish, quite the opposite in fact, but we focus on simplicity; the amazing benefits to be had from even a £20 secondhand bike.
We want to reach out to everyone who has not turned a pedal in years. Help us get the whole country Back on a Bike.
Are you a local authority with a target to get more people cycling? We are running over 120 events over the next 18 months with local universities, businesses and councils. Let us help you promote Dr Bike, maintenance courses, travel planning, cycle training, consultations or bike loan schemes – get in touch and we will help if we can.
Building a roadshow that suits your needs
Depending on your requirements, we can mix and match from the list of services below and most clients opt to use their own branding, which we can provide to order. The appearance of the stand itself will vary depending on the features and services you have chosen, but our range of equipment ensures a distinctive and engaging look. Our fleet of vehicles comprises a vintage Citroen H van pick up, a large box trailer, cargo trikes, a fully-equipped mobile workshop and a selection of test bikes.
Whether your targets relate to adult cycle training, consultation or community engagement we can help you reach your target audience. We have long-standing experience in data collection as well as proven success in signing people up to travel planning, consultation exercises, loan bike schemes and Bikeability courses.
The mobility of the roadshow makes it perfect to reach established cyclists as well as communities that may have missed out on cycling promotion, whether that be for geographical or socio-economic factors. As you would expect, we hand out leaflets, cycle maps and guides, but we far prefer to start conversations to discover an individual’s requirements.
The most powerful and effective way to get someone cycling is to give them a bicycle. If you have an existing loan bike scheme, we can help publicise it. Alternatively, we work with local bike recycling schemes and cooperatives to distribute good-quality second-hand bicycles.
Our mobile workshop carries all the tools required to carry out a simple service on most bicycles. As part of the road show, our qualified mechanic replaces gear/brake cables and brake blocks for free.
Our staff have extensive knowledge of all the issues that affect today’s cyclists as well as your current projects and cycling infrastructure. We always ensure we are knowledgeable about your local area, cycle routes, cycle lanes and second-hand bike outlets.
Test bike fleet
Our test fleet of comfortable bicycles is perfectly suited to inexperienced cyclists. Our experienced Bikeability instructor is on hand to help with cycling skills and tips.
Promoting sustainable transport
We have more than two decades’ experience in promoting sustainable transport; our successes include devising and launching Green Transport Week and organising Britain’s first Car Free day, a now-global event involving over 1,000 cities around the world.Please support our cause and Donate