“We need to look at why we’ve created a society where it’s not seen as safe for children to play in their own streets because of motor vehicles, it’s not seen as safe to ride a bike – normal, enjoyable activity – because of the risk of motor vehicles injuring people, so we need to change that lens and look at the source of road danger rather than say ‘what did the victim do wrong'”
Stop Killing our Children examines how road danger damages us all, whatever our age and however we travel, and questions our collective blindness to both its cause and remedy.The 40-minute, crowdfunded film is narrated by the BBC’s John Simpson and features interviews with Chris Boardman, Dr Rachel Aldred, Dr Ian Walker, George Monbiot and the founders of the Stop de Kindermoord movement amongst others.Please help turn the tide against road danger. Please watch the full-length film below and share
The ethical choice
The ETA was established in 1990 as an ethical provider of green, reliable travel services. 30 years on, we continue to offer cycle insurance, travel insurance, breakdown cover and home insurance while putting concern for the environment at the heart of all we do.