Ventoux Unsaddled

ventoux unsaddled

The belief that a cyclist should remain seated during a climb might be commonly held, but it’s conventional wisdom that Rob Holden was unwilling to leave unchallenged. If his name rings a bell,  you may be already familiar with his two-wheeled adventures – like the time he rented a Boris Bike, rode it up Mont Ventoux in France and returned it to its docking station in London – all within 24 hours.

Not content with having successfully completed that feat, Rob has attempted another world first; riding to the top of Mont Ventoux in one go, without stopping and without a saddle on the bike.

Take a seat and watch Rob in action.

ETA cycle insurance

Ethical cycle insurance

On the face of it, one cycle insurance policy is much like another, but the devil is the detail. How much excess you will be charged is just one of the things that varies wildly between providers. Another is so called ‘new-for-old’ replacement – many insurers use this term, but if your bicycle is more than a few years old, devalue it severely. This means you are left out of pocket when you come to replace it.

With ETA cycle insurance, however old the bike, if it’s stolen you get enough to buy a new model.

For over 29 years we have been providing this kind of straightforward, affordable bicycle insurance. Little wonder The Good Shopping Guide judges us to be Britain’s most ethical insurance company.


  1. Nick B


    Congrats to Rob Holden, only I’m afraid it wasn’t a first. In 2004 I drove down with some mates to ride up from the Sault side. In assembling the bikes the seat bolt cross threaded on my Massi – I either went home or rode up without a saddle!

    • The ETA


      Sounds like an official challenge! Before we pass your message on to Rob, can you confirm that your ascent was non-stop

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