Volvo Life Paint for cyclists is highly reflective coating that can be applied to any surface.
Car maker Volvo this week distributed 2,000 cans among London bike shops to gauge reaction from cyclists. They were gone within days.
According to Volvo: LifePaint is a unique reflective safety spray. Invisible by daylight, it glows brightly in the glare of car headlights. Making the invisible, visible. LifePaint washes off, and will not affect the colour or surface of your chosen material, lasting for approximately one week after application. Though designed for cycling, LifePaint can be used in all sorts of ways. Applied to clothes, shoes, and helmets, pushchairs and children’s backpacks – even dog leads and collars.
Buy Volvo Life Paint
You can’t buy Volvo LifePaint at the moment, but we have a can of it to give away. Just leave a comment at the bottom of this page letting us know what you’d spray and we will pick a name in two weeks.
Cyclists are not ‘invisible’
Volvo has an admirable reputation for safety in car design. The company pioneered the three-point seat belt and it’s vision is that ‘no one is killed or injured in a Volvo in the year 2020. But there’s the rub. The threat from cars today is to those unprotected by seat belts, crumple zone and air bags. Innovation such as LifePaint is welcome, but cyclists and pedestrians are not invisible as described by Volvo. Even at night. Drivers have a responsibility to look out for vulnerable road users – whether or not they are glow-in-the-dark or festooned in lights.
The simple rule that should see road users who kill held to account can be lost amid safety messages aimed at vulnerable road users. For most of the first half of the twentieth century, campaigners lobbied against mandatory rear lights for bicycles. To make an argument against a safety measure is bound to be viewed as controversial, foolish even, and it is hard to imagine why a groups concerned solely with the welfare of cyclists made it for decades in the face of almost certain defeat. The intention of the law was to improve safety, but the concern was that it would result not in a road network on which cyclists were more visible because they had lights, but one on which cyclists without lights were regarded as invisible. The argument made by campaigners was subtle and counter intuitive, but that a century later resonates in pressure to make cycle helmets mandatory and even the promotion of high-visibility and reflective clothing.
Cycle insurance from the ETA
For 25 years we have been providing straightforward, affordable bicycle insurance. Whether you use your bike to commute, shop, race or amble in the park, ETA Cycle Insurance has you covered.
Many cycle insurers offer very limited cover, charging extra for features we believe should come as standard – such as third party cover, personal accident or extension of your cover to family and friends. ETA Cycle Insurance provides one fully-comprehensive package for total peace of mind, whatever your cycling needs.
Every cycle insurance policy you buy helps support the work of the ETA Trust, our charity campaigning for a cleaner, safer transport future.