Exxon Melts Glaciers
They would not boast about this now. This advertisement came out in 1962.

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Exxon Melts Glaciers
Exxon Melts Glaciers
Posted Wednesday, 16th December, 2009 by Andrew Davis
They would not boast about this now. This advertisement came out in 1962
I do not think we cannot be certain of that. There is a profitable seam of advertising that can exploit precisely this, boosting the unsure individual's feeling about himself as tough and adventurous.
http://climatedenial.org/2006/11/07/ads-4-lads/
Advertising
Thank you for this - I spoke too soon. See "Lack of Concern" 23 December