New road safety campaign ahead of dark nights

A new road safety campaign will remind parents and children to be more careful as the nights draw in.

The Department for Transport (DfT) has announced the launch of the Be Safe, Be Seen campaign as the UK prepares to put its clocks back this Sunday.

Government figures show that over 100 children between the ages of four and 11 were injured while walking in London last year.

To combat this figure, the campaign – which is part of the THINK! road safety initiative – will educate children and parents about road safety rules, the need to wear bright or reflective clothing and to ensure that bikes are ready for night-time use.

Anyone who is interested in the campaign can attend an interview with Simon Ettinghausen, a spokesperson for the Local Authority Road Safety Officers Association on Friday, beginning at 11:30 BST.

Earlier this month, the DfT announced another road safety campaign called CopyCat, targeting the parents of young children for the first time.